Branding is at the core of all marketing. If the brand is weak, the marketing message will get watered down. This is why Facebook is an important part of a brand’s identity.
Let’s take a look at some dynamic Facebook pages and examine why their brands are clearly articulated on this social media platform.
Audi uses photos of its cars in motion. Out of all the colors to use, they selected bold red on the cover photo. The images below the cover (called tabs) show winter themes which are relevant for the season.
The New York Times took advantage of their “about us” section to ask users to “like” the page in order to “connect with Times journalists and readers.” It is all about engagement and asking for the user’s time.
Additionally, if you view the right hand column you’ll see an interesting timeline of years. If you visit their facebook page, this column is clickable. They’ve entered special highlights for each decade. I randomly selected 80’s and this post came up:
The NY Times uses Facebook to establish the history of its brand.
T.G.I Friday’s may be a family restaurant, but by posting mouthwatering adult drinks we can tell that it isn’t akin to Chuck E. Cheese.
Branding on Facebook may seem daunting, but if you have successfully established a website, you have a good starting point. The more your Facebook page matches your website, the more users will recognize who you are and trust in your brand’s page.