Engagement is the key to making any social media platform work. In other words, don’t just post content and wait. Encourage your fans to like, share and comment on your posts. How can you do this? Start with the right content . . . know your audience and their needs. Are they looking for information about your businesses? For sales and coupons? Is your user more interested in having fun on Facebook like playing games?
Speak to your fan through you posts. They will reward you with engagement and a select few, may even become advocate for your brand.
On the USF Pre-College facebook page, there are two distinct sets of fans: Teens looking into fun summer activities and their parents.
The statistics show that fans are more likely to engage with posts that have pictures rather than links or simple text posts.
When sorted by “engaged users” the top content shows photos as being the most clicked, liked and shared. Video also comes in as a top engagement source.
On the timeline, it is confirmed:
According to Facebook 21 people saw the post above.
Compared to this photo which 68 people viewed.
Why are photos engaged with more than other content?
Facebook highlights photos more frequently in user’s timeline and shows them larger than other post types.
Connect with your fans . . .
The best way a social media manager can reach their dedicated fans is to think like a user. Ask yourself – is this helpful? Would this make me hit “like”?
Engagement is a constant battle for the attention of your fans. Do you have the time to put into social media? Check out our page on the Facebook Investment.