When it comes to social media, companies are looking for a good return on investment. As social media is a new marketing medium, it can be difficult to find the exact ROI. Therefore, businesses are willing to try social media, like Facebook, so long as it doesn’t become an all encompassing task.
So what kind of investment will you need to make?
In terms of design, starting a Facebook page is the most time consuming. As the page matures, cover photos can be switched out, but that is a relatively quick process. The bulk of time will be spent developing and posting content.
Luckily, there are a myriad of tools at the social media manager’s disposal. One of the most popular tools is called HootSuite.
This is a paid console that lets users integrate a variety of social media sites into one easy to manage area. It costs $20 for two users and then $10 for each additional user (per month). Many social media managers use HootSuite to organize and schedule posts. Its customizable tabs make it one of the most used tools on the market today.
Recently, Facebook enabled the option to schedule posts right on your page without having to use a third party client.
This is very helpful to those who only run a single page and do not see the need for a monthly subscription service.
Promote with Ads.
Another investment is advertising. Facebook serves ads to users on the right hand column as they browse their news feed. Sponsored ads also appear when viewing individual photos. Ads are a useful way for businesses to promote their website, a product line or new service.
Ads on Facebook have a lower cost-per-click (CPC) than Google Adwords.
(above: Example of a sponsored ad on Facebook).
You get back what you put in . . .
When it comes to posting on your page, the effort and consistency pay off. Using Facebook as businesses is an opportunity but one that needs nurturing.