Starting a Facebook page from scratch is easy. First you will need a personal account. Then, on the home feed (where you see your friend’s posts) locate the bottom left corner where it says “Pages.” Select create a page and follow the guided instructions.
Facebook would like you to categorize your page by “local business,” “company,” “brand” etc. Select which is most applicable.
As you progress with setting up your Facebook page, you may be tempted to skip and move on. However, this information is integral to Facebook approving your page and fans finding your page once it is set up.
Next, you will be asked to upload a profile picture and a cover photo. JPEG format is most universally accepted so it is advisable to use this standard when uploading to Facebook.
The profile picture should be square and will be reduced down automatically to 160 x 160 pixels. However, according to Facebook’s guidelines, the photo you upload should be 180 x 180 pixels. This profile picture will be your business’s avatar, viewed across the Facebook platform as you post and reply.
The cover photo is the large rectangle image at the top of your timeline. It should be, “851 pixels wide, 315 pixels tall and less than 100 kilobytes,” according to Facebook.
Cover Photo Rules
Facebook pages may not have the following included on their cover photo:
Panera Bread keeps their profile picture in-line with their branding and logos but, for the cover photo uses fan pictures and feedback. This helps users feel engaged with the brand, a topic also covered here on UrgeSocial.com.
After you have uploaded your profile and cover photo, you will want to start posting content. What kind of content should go on a Facebook page? There are lots of options covered on our Fan Engagement page.